The U.S. Movie Poster

Posted on 7th July 2015 in "Times Square"
Share on FacebookTweet about this on TwitterShare on TumblrShare on RedditPin on PinterestShare on Google+Email this to someone

The "Times Square" US movie poster.  Text:  In the heart of Times Square a poor girl becomes famous, a rich girl becomes courageous and both become friends. TIMES SQUARE ROBERT STIGWOOD Presents "TIMES SQUARE" Starring TIM CURRY ● TRINI ALVARADO  And Introducing ROBIN JOHNSON Also Starring PETER COFFIELD ● HERBERT BERGHOF ● DAVID MARGULIES ● ANNA MARIA  HORSFORD Executive Producers KEVIN McCORMICK ● JOHN NICOLELLA Directed by ALAN MOYLE Screenplay by JACOB BRACKMAN Story by ALAN MOYLE and LEANNE UNGER Produced by ROBERT STIGWOOD and JACOB BRACKMAN Associate Producer BILL OAKES An EMI Release Distributed in the U.S. and Canada By AFD (Associated Film Distribution) R RESTRICTED UNDER 17 REQUIRES ACCOMPANYING PARENT OR ADULT GUARDIAN Soundtrack available on RSO Records and Tapes AFD T.M.   ©1980 Associated Film Distribution RSO TM Records, Inc. 262 GAU GRAPHIC ARTS INTERNATIONAL UNION OFFICIAL UNION LABEL 796 PRINTED IN U.S.A. Property of National Screen Service Corporation. Licensed for use only in connection  with the exhibition of this picture at the theatre licensing this material. Licensee  agrees not to trade, sell or give it away, or permit others to use it, nor shall  licensee be entitled to any credit upon return of this material. This material  either must be returned or destroyed immediately after use. 800099
The final design for the movie poster retains the two overlapping askew rectangles from the poster side of the double-sided poster. That poster had a black rectangle over a purple rectangle over a red background; here it’s changed to yellow over blue over white. The colorized collage of Nicky and Pammy remains, but Pammy’s head has been lowered in relation to Nicky’s, and Nicky’s right shoulder and arm have been removed, and her collar shortened, to make room. The button with Johnny’s face has been placed on Nicky’s left lapel. It’s the same colorization job, with Nicky’s blue eyes and a ton of eye shadow, although there’s less contrast and there isn’t as much detail in the hair.

The round splotch of vivid fuschia with its outer drops turning to musical notes (which started as a cloud of red-orange smoke with its outer edges turning to notes) is now a streak of red paint whose splatters are just splatters.

The logo is exactly the same, just a little faded-looking in comparison because of the lowered contrast.

The tagline, “In the heart of Times Square a poor girl becomes famous, a rich girl becomes courageous and both become friends,” … well, they had to say something. It seems momentous until you start to think about what it actually says. It is literally what happens, but it’s not exactly what the movie is about.

Finally, the fantastic strips of DYMO label tape from the double-sided poster have become a clear italic sans-serif font on strips of fuschia (gotta have that fuschia somewhere). It looks great if you don’t have the original idea to compare it with. They sacrificed the design for the sake of clarity (it is easier to read), which is always the way, and is usually the right decision. Although… it is a watering down of the marketing towards a New Wave audience, to market the film more to a mass audience, and in hindsight we all know how well that worked.

 

 

“Times Square” Full Color One-Sheet Poster 800099
color, 27 in (W) x 41 in (H) (work);
706 px (W) x 1080 px (H), 96 dpi, 432 kb (image)

1980
inscription:
In the heart of Times Square
a poor girl becomes famous,
a rich girl becomes courageous
and both become friends.
TIMES SQUARE
ROBERT STIGWOOD Presents “TIMES SQUARE”
Starring TIM CURRY ● TRINI ALVARADO
And Introducing ROBIN JOHNSON
Also Starring PETER COFFIELD ● HERBERT BERGHOF ● DAVID MARGULIES ● ANNA MARIA HORSFORD
Executive Producers KEVIN McCORMICK ● JOHN NICOLELLA
Directed by ALAN MOYLE
Screenplay by JACOB BRACKMAN
Story by ALAN MOYLE and LEANNE UNGER
Produced by ROBERT STIGWOOD and JACOB BRACKMAN
Associate Producer BILL OAKES
An EMI Release Distributed in the U.S. and Canada
By AFD (Associated Film Distribution)
R RESTRICTED
UNDER 17 REQUIRES ACCOMPANYING PARENT OR ADULT GUARDIAN
Soundtrack available on RSO Records and Tapes
AFD T.M.
©1980 Associated Film Distribution
RSO TM Records, Inc.
262 GAU GRAPHIC ARTS INTERNATIONAL UNION OFFICIAL UNION LABEL 796
PRINTED IN U.S.A.
Property of National Screen Service Corporation. Licensed for use only in connection
with the exhibition of this picture at the theatre licensing this material. Licensee
agrees not to trade, sell or give it away, or permit others to use it, nor shall
licensee be entitled to any credit upon return of this material. This material
either must be returned or destroyed immediately after use.
800099

 

Times Square ©1980 StudioCanal/Canal+

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Comment

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>