U.S. Insert Card Poster

Posted on 16th July 2015 in "Times Square"
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Insert card poster for "Times Square" (1980).  Text:  In the heart of Times Square a poor girl becomes famous, a rich girl becomes courageous and both become friends. TIMES SQUARE ROBERT STIGWOOD Presents "TIMES SQUARE" Starring TIM CURRY ● TRINI ALVARADO And Introducing ROBIN JOHNSON Also Starring PETER COFFIELD ● HERBERT BERGHOF DAVID MARGULIES ● ANNA MARIA HORSFORD Executive Producers KEVIN McCORMICK ● JOHN NICOLELLA Produced by ROBERT STIGWOOD and JACOB BRACKMAN Directed by ALAN MOYLE Associate Producer BILL OAKES  Screenplay by JACOB BRACKMAN Story by ALLAN MOYLE and LEANNE UNGER    An EMI Release Distributed in the U.S. and Canada  By AFD (Associated Film Distribution) Soundtrack available on RSO Records and Tapes R RESTRICTED UNDER 17 REQUIRES ACCOMPANYING PARENT OR ADULT GUARDIAN DOLBY STEREO T.M. IN SELECTED THEATRES AFD T.M. ©1980 Associated Film Distribution RSO TM Records, Inc. 262 GAU GRAPHIC ARTS INTERNATIONAL UNION OFFICIAL UNION LABEL 796 PRINTED IN U.S.A. Property of National Screen Service Corporation. Licensed for use only in connection with the exhibition of this picture at the theatre licensing this material. Licensee agrees not to trade, sell or give it away, or permit others to use it, nor shall licensee be entitled to any credit upon return of this material. This material either must be returned or destroyed immediately after use. 800099
 
Insert cards aren’t made anymore, but they were my favorite form of movie poster, because the three windows in my bedroom way back when were spaced perfectly to fit two insert cards between. Also, the heavier card stock made them more durable when taking them down and putting them up.

As I recall, these were generally displayed in a theater’s lobby in a window labelled “Coming Soon.” The Times Square insert card is the same basic design as the full poster, with the elements rearranged slightly to fit the narrower format. The blotch of red paint in the background is larger, and Robin has been rotated to the left, although Trini and Tim maintain their orientation. The button with Tim on it has moved off Robin’s lapel up to her neckline, to keep it on the poster. The right point of Robin’s jacket’s collar has been redrawn now that it no longer would cover Trini’s face. The seam along its bottom edge disappears at the point where it was cut off for the one-sheet poster art, and the seam along the top (which was painted out on the one-sheet) isn’t there at all. The collar may even be a little longer and pointier than it was originally.

The credits are the same, except for the addition of a “Dolby Stereo in Selected Theatres,” and Allan Moyle’s name spelled correctly with two L’s in his story credit. His director’s credit maintains the “Alan” spelling. Why his name is spelled two different ways on this poster is as much a mystery to me as why it’s misspelled “Alan” on everything else connected with Times Square, including the film itself.

 

 

Times Square Full Color Insert Card 800099
color, 14 in (W) x 36 in (H) (work);
446 px (W) x 1080 px (H), 96 dpi, 384 kb (image)

1980
inscription:
In the heart of Times Square
a poor girl becomes famous,
a rich girl becomes courageous
and both become friends.
TIMES SQUARE
ROBERT STIGWOOD Presents “TIMES SQUARE”
Starring TIM CURRY ● TRINI ALVARADO
And Introducing ROBIN JOHNSON
Also Starring PETER COFFIELD ● HERBERT BERGHOF
DAVID MARGULIES ● ANNA MARIA HORSFORD
Executive Producers KEVIN McCORMICK ● JOHN NICOLELLA
Produced by ROBERT STIGWOOD and JACOB BRACKMAN
Directed by ALAN MOYLE
Associate Producer BILL OAKES
Screenplay by JACOB BRACKMAN
Story by ALLAN MOYLE and LEANNE UNGER
An EMI Release Distributed in the U.S. and Canada
By AFD (Associated Film Distribution)
Soundtrack available on RSO Records and Tapes
R RESTRICTED
UNDER 17 REQUIRES ACCOMPANYING PARENT OR ADULT GUARDIAN
DOLBY STEREO ™
IN SELECTED THEATRES
AFD ™
© 1980 Associated Film Distribution
RSO ™ Records, Inc.
262 GAU GRAPHIC ARTS INTERNATIONAL UNION OFFICIAL UNION LABEL 796
PRINTED IN U.S.A.
Property of National Screen Service Corporation. Licensed for use only in connection with the exhibition of this picture at the theatre licensing this material. Licensee agrees not to trade, sell or give it away, or permit others to use it, nor shall licensee be entitled to any credit upon return of this material. This material either must be returned or destroyed immediately after use.
800099

 

Times Square ©1980 StudioCanal/Canal+

 

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