AFD Campaign Pressbook (pages 1-4)

Posted on 25th July 2015 in "Times Square"
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“Newcomer Robin Johnson is a revelation as Nicky…”

 

The Campaign Pressbook from Associated Film Distribution was a promotional tool for theater owners. The first part repeated almost verbatim the biographical articles from the Press Materials folder, but supplied them in a format with illustrations that could be sent directly to a newspaper and printed. For instance, the article on Robin is the same as the one in the press kit, but the paragraphs dealing with her birthday, her home life, and her “whatever” attitude toward an acting career have been removed, and a line added for the theater owner to insert the theater name and the date Times Square opens. All of the photos in the Pressbook are ones included with the press kit.

The cover is a variation of the poster, with the elements moved to fill a 600-line newspaper ad space (four columns by 150 lines). (Most of the Pressbook, in fact, consists of pages of variously-sized ads based on the poster, all ready to be cut out and sent to your local paper with your theater’s name added in the blank space provided.)

The “Synopsis” on pages 1 and 2 is an edited version of what was given in the press kit. The accompanying photo is cropped from TS-82-30.

“‘Times Square Opens _____ at the _____ Theatre” is an edited version of the “Photo Captions – General Information” sheet from the press kit, accompanied by press photo TS-72-8A/14.

Trini’s bio is word-for-word from the press kit, illustrated with her headshot TS-11-24/5. Robin’s bio starts on page 3, and concludes on page 4 with her headshot TS-57-26/1. The Tim Curry bio has a cropped version of TS-66-28/8, and the Alan Moyle article is accompanied by TS-78-2/16, the action shot of Peter Coffield and Tim Curry.

The article at the end of page 4 is a new, punched-up synopsis intended to get you, the theater owner, excited about the fantastic promotional gimmicks on the pages to follow:

TIMES SQUARE INTRODUCTION

Nicky Marotta is tough…funny…funky… talented. At sixteen, she’s been put away and put down often enough to last a lifetime. She roams Times Square with a hot-wired guitar and a portable amp, making music and trouble.

But Nicky may be off the street for awhile. She bashed the car of an arrogant club owner with a crowbar — and now she’s in the hospital, under observation.

Pamela Pearl is the daughter of a civic do-gooder who has sworn to clean up Times Square. She is scared…shy…delicately pretty. In a recent letter to an all-night deejay, she described herself as a “zombie.”

She is in the same hospital — taking the same tests — as Nicky.

That’s the start of a beautiful friendship that leads to a wild escape in a stolen ambulance…a crumbling Hudson River pier…and back to the neon night world of Times Square where Pammy and Nicky take on a new identity.

As the incredible Sleaze Sisters.

With half the city searching for them, and the other half cheering for them to stay lost, only one person knows where the teenagers will turn up next — or what they’ll do. He is dee jay Johnny LaGuardia, the Diogenes of the all-night broadcasting.

And he isn’t telling…

Set to the beat of today’s most popular music, TIMES SQUARE is bold…colorful…exciting…imaginative entertainment from Robert Stigwood, whose hold on the youth market is now established with hits like “Grease,” “Saturday Night Fever” and “Tommy.”

Tim Curry (Dr. Frankenfurter in the cult classic, “The Rocky Horror Picture Show) is Johnny LaGuardia, perched in a soundproof skyscraper studio above Times Square, turning urban sprawl into poetry.

Newcomer Robin Johnson is a revelation as Nicky, teaching her new-found friend the ropes of roughing it and toughing it on 42nd Street. She’s also a dynamite singer, whose rendition of “Damn Dog” becomes a rallying cry for a million kids — in the movie — and is poised to zoom to the top of the charts in reality.

Trini Alvarado brings a cameo beauty and disarming appeal to the role of “Pammy,” who finds the courage to defy her uptight father — and his upright principles — by dancing in a Times Square nightery. She does it for friendship..for Sleaze Sister Nicky… and that’s all that matters.

Whether they’re creating a road hazard as windshield washing vagrants …developing a new teen-age fad, the rag-tag “look”… coming down on television…or coming up with kooky ideas to enlighten a city…the teamwork is terrific.

And the finale, atop a 42nd Street theatre marquee — where a swarm of chanting kids have gathered to hear the Sleaze Sisters play their spectacular swan song — is the best thing of its kind since “Meet John Doe.”

Kids will soon start picking up the Sleaze Sisters’ slogans (like “No sense makes sense”), their outrageous fashions and their music. But you can help that excitement get rolling by taking advantage of some sensational promotional opportunities.

Here’s what we mean….

 

 

AFD. “Times Square” Campaign Pressbook. Los Angeles: Associated Film Distribution, 1980, pp. 1-4;
black and white, 14.75 in (H) x 10.5 in (W), 20 pp (work)

 

Times Square ©1980 StudioCanal/Canal+

 

U.S. Insert Card Poster

Posted on 16th July 2015 in "Times Square"
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Insert card poster for "Times Square" (1980).  Text:  In the heart of Times Square a poor girl becomes famous, a rich girl becomes courageous and both become friends. TIMES SQUARE ROBERT STIGWOOD Presents "TIMES SQUARE" Starring TIM CURRY ● TRINI ALVARADO And Introducing ROBIN JOHNSON Also Starring PETER COFFIELD ● HERBERT BERGHOF DAVID MARGULIES ● ANNA MARIA HORSFORD Executive Producers KEVIN McCORMICK ● JOHN NICOLELLA Produced by ROBERT STIGWOOD and JACOB BRACKMAN Directed by ALAN MOYLE Associate Producer BILL OAKES  Screenplay by JACOB BRACKMAN Story by ALLAN MOYLE and LEANNE UNGER    An EMI Release Distributed in the U.S. and Canada  By AFD (Associated Film Distribution) Soundtrack available on RSO Records and Tapes R RESTRICTED UNDER 17 REQUIRES ACCOMPANYING PARENT OR ADULT GUARDIAN DOLBY STEREO T.M. IN SELECTED THEATRES AFD T.M. ©1980 Associated Film Distribution RSO TM Records, Inc. 262 GAU GRAPHIC ARTS INTERNATIONAL UNION OFFICIAL UNION LABEL 796 PRINTED IN U.S.A. Property of National Screen Service Corporation. Licensed for use only in connection with the exhibition of this picture at the theatre licensing this material. Licensee agrees not to trade, sell or give it away, or permit others to use it, nor shall licensee be entitled to any credit upon return of this material. This material either must be returned or destroyed immediately after use. 800099
 
Insert cards aren’t made anymore, but they were my favorite form of movie poster, because the three windows in my bedroom way back when were spaced perfectly to fit two insert cards between. Also, the heavier card stock made them more durable when taking them down and putting them up.

As I recall, these were generally displayed in a theater’s lobby in a window labelled “Coming Soon.” The Times Square insert card is the same basic design as the full poster, with the elements rearranged slightly to fit the narrower format. The blotch of red paint in the background is larger, and Robin has been rotated to the left, although Trini and Tim maintain their orientation. The button with Tim on it has moved off Robin’s lapel up to her neckline, to keep it on the poster. The right point of Robin’s jacket’s collar has been redrawn now that it no longer would cover Trini’s face. The seam along its bottom edge disappears at the point where it was cut off for the one-sheet poster art, and the seam along the top (which was painted out on the one-sheet) isn’t there at all. The collar may even be a little longer and pointier than it was originally.

The credits are the same, except for the addition of a “Dolby Stereo in Selected Theatres,” and Allan Moyle’s name spelled correctly with two L’s in his story credit. His director’s credit maintains the “Alan” spelling. Why his name is spelled two different ways on this poster is as much a mystery to me as why it’s misspelled “Alan” on everything else connected with Times Square, including the film itself.

 

 

Times Square Full Color Insert Card 800099
color, 14 in (W) x 36 in (H) (work);
446 px (W) x 1080 px (H), 96 dpi, 384 kb (image)

1980
inscription:
In the heart of Times Square
a poor girl becomes famous,
a rich girl becomes courageous
and both become friends.
TIMES SQUARE
ROBERT STIGWOOD Presents “TIMES SQUARE”
Starring TIM CURRY ● TRINI ALVARADO
And Introducing ROBIN JOHNSON
Also Starring PETER COFFIELD ● HERBERT BERGHOF
DAVID MARGULIES ● ANNA MARIA HORSFORD
Executive Producers KEVIN McCORMICK ● JOHN NICOLELLA
Produced by ROBERT STIGWOOD and JACOB BRACKMAN
Directed by ALAN MOYLE
Associate Producer BILL OAKES
Screenplay by JACOB BRACKMAN
Story by ALLAN MOYLE and LEANNE UNGER
An EMI Release Distributed in the U.S. and Canada
By AFD (Associated Film Distribution)
Soundtrack available on RSO Records and Tapes
R RESTRICTED
UNDER 17 REQUIRES ACCOMPANYING PARENT OR ADULT GUARDIAN
DOLBY STEREO ™
IN SELECTED THEATRES
AFD ™
© 1980 Associated Film Distribution
RSO ™ Records, Inc.
262 GAU GRAPHIC ARTS INTERNATIONAL UNION OFFICIAL UNION LABEL 796
PRINTED IN U.S.A.
Property of National Screen Service Corporation. Licensed for use only in connection with the exhibition of this picture at the theatre licensing this material. Licensee agrees not to trade, sell or give it away, or permit others to use it, nor shall licensee be entitled to any credit upon return of this material. This material either must be returned or destroyed immediately after use.
800099

 

Times Square ©1980 StudioCanal/Canal+

 

The U.S. Movie Poster

Posted on 7th July 2015 in "Times Square"
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The "Times Square" US movie poster.  Text:  In the heart of Times Square a poor girl becomes famous, a rich girl becomes courageous and both become friends. TIMES SQUARE ROBERT STIGWOOD Presents "TIMES SQUARE" Starring TIM CURRY ● TRINI ALVARADO  And Introducing ROBIN JOHNSON Also Starring PETER COFFIELD ● HERBERT BERGHOF ● DAVID MARGULIES ● ANNA MARIA  HORSFORD Executive Producers KEVIN McCORMICK ● JOHN NICOLELLA Directed by ALAN MOYLE Screenplay by JACOB BRACKMAN Story by ALAN MOYLE and LEANNE UNGER Produced by ROBERT STIGWOOD and JACOB BRACKMAN Associate Producer BILL OAKES An EMI Release Distributed in the U.S. and Canada By AFD (Associated Film Distribution) R RESTRICTED UNDER 17 REQUIRES ACCOMPANYING PARENT OR ADULT GUARDIAN Soundtrack available on RSO Records and Tapes AFD T.M.   ©1980 Associated Film Distribution RSO TM Records, Inc. 262 GAU GRAPHIC ARTS INTERNATIONAL UNION OFFICIAL UNION LABEL 796 PRINTED IN U.S.A. Property of National Screen Service Corporation. Licensed for use only in connection  with the exhibition of this picture at the theatre licensing this material. Licensee  agrees not to trade, sell or give it away, or permit others to use it, nor shall  licensee be entitled to any credit upon return of this material. This material  either must be returned or destroyed immediately after use. 800099
The final design for the movie poster retains the two overlapping askew rectangles from the poster side of the double-sided poster. That poster had a black rectangle over a purple rectangle over a red background; here it’s changed to yellow over blue over white. The colorized collage of Nicky and Pammy remains, but Pammy’s head has been lowered in relation to Nicky’s, and Nicky’s right shoulder and arm have been removed, and her collar shortened, to make room. The button with Johnny’s face has been placed on Nicky’s left lapel. It’s the same colorization job, with Nicky’s blue eyes and a ton of eye shadow, although there’s less contrast and there isn’t as much detail in the hair.

The round splotch of vivid fuschia with its outer drops turning to musical notes (which started as a cloud of red-orange smoke with its outer edges turning to notes) is now a streak of red paint whose splatters are just splatters.

The logo is exactly the same, just a little faded-looking in comparison because of the lowered contrast.

The tagline, “In the heart of Times Square a poor girl becomes famous, a rich girl becomes courageous and both become friends,” … well, they had to say something. It seems momentous until you start to think about what it actually says. It is literally what happens, but it’s not exactly what the movie is about.

Finally, the fantastic strips of DYMO label tape from the double-sided poster have become a clear italic sans-serif font on strips of fuschia (gotta have that fuschia somewhere). It looks great if you don’t have the original idea to compare it with. They sacrificed the design for the sake of clarity (it is easier to read), which is always the way, and is usually the right decision. Although… it is a watering down of the marketing towards a New Wave audience, to market the film more to a mass audience, and in hindsight we all know how well that worked.

 

 

“Times Square” Full Color One-Sheet Poster 800099
color, 27 in (W) x 41 in (H) (work);
706 px (W) x 1080 px (H), 96 dpi, 432 kb (image)

1980
inscription:
In the heart of Times Square
a poor girl becomes famous,
a rich girl becomes courageous
and both become friends.
TIMES SQUARE
ROBERT STIGWOOD Presents “TIMES SQUARE”
Starring TIM CURRY ● TRINI ALVARADO
And Introducing ROBIN JOHNSON
Also Starring PETER COFFIELD ● HERBERT BERGHOF ● DAVID MARGULIES ● ANNA MARIA HORSFORD
Executive Producers KEVIN McCORMICK ● JOHN NICOLELLA
Directed by ALAN MOYLE
Screenplay by JACOB BRACKMAN
Story by ALAN MOYLE and LEANNE UNGER
Produced by ROBERT STIGWOOD and JACOB BRACKMAN
Associate Producer BILL OAKES
An EMI Release Distributed in the U.S. and Canada
By AFD (Associated Film Distribution)
R RESTRICTED
UNDER 17 REQUIRES ACCOMPANYING PARENT OR ADULT GUARDIAN
Soundtrack available on RSO Records and Tapes
AFD T.M.
©1980 Associated Film Distribution
RSO TM Records, Inc.
262 GAU GRAPHIC ARTS INTERNATIONAL UNION OFFICIAL UNION LABEL 796
PRINTED IN U.S.A.
Property of National Screen Service Corporation. Licensed for use only in connection
with the exhibition of this picture at the theatre licensing this material. Licensee
agrees not to trade, sell or give it away, or permit others to use it, nor shall
licensee be entitled to any credit upon return of this material. This material
either must be returned or destroyed immediately after use.
800099

 

Times Square ©1980 StudioCanal/Canal+